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Paid Media Strategist (Chico)

Company: cmrg
Location: Chico
Posted on: November 18, 2022

Job Description:

Paid Media Manager
Irvine, CA

Our client is looking for a growth-oriented Paid Media Manager to join their team!

ABOUT OUR CLIENT
Our client is a dynamic, fast-growing company committed to inspiring healthy, vibrant lives and is focused on driving organic, clean-ingredient-based nutrition.

JOB REQUIREMENTS
Lead the development of our client's upper funnel TV media, Advanced TV, and all digital media including asset and content creation, continual content and platform optimization, and ongoing identification of new opportunities to drive awareness and reach.
Manage all planning & strategy of media buys for various types of media/platforms and own day-to-day management and execution of campaigns on multiple platforms
Partner with Shopper Marketing Team to build, analyze & optimize Retail Media Plans at top accounts
Assist in marketing planning and process to drive business decisions rooted in consumer insights/data and industry/media trends.
Provide ongoing actionable paid media insights and optimizations for campaign/media performance while defining, measuring, and evaluating relevant paid media KPIs.
Work with our client's DTC team and digital media agency to integrate and leverage data and performance across all channels, proactively sharing learnings with relevant stakeholders to drive strategic decision-making
Lead paid digital media content strategy for all owned channels, working directly with our client's cross-functional teams to develop strategic, integrated plans that deliver results.

JOB REQUIREMENTS
5-7 years of digital media experience in both digital and social media in either client or agency role; preferably some experience in a CPG company or consumer brand-driven company
Bachelor s degree in marketing, communications, or advertising preferred
Familiarity with online content marketing and social media development strategies
Experience using Google Analytics and Social Media platform insights (Facebook, Instagram, Pinterest, TikTok, Twitter, and other media platforms)
Experience working with Retailer Paid Media Platforms: Walmart Connect, Target Roundel, Kroger Precision Marketing, etc.

Keywords: cmrg, Chico , Paid Media Strategist (Chico), Advertising , Chico, California

Click here to apply!

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