Paid Media Strategist (Chico)
Company: cmrg
Location: Chico
Posted on: November 18, 2022
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Job Description:
Paid Media Manager
Irvine, CA
Our client is looking for a growth-oriented Paid Media Manager to
join their team!
ABOUT OUR CLIENT
Our client is a dynamic, fast-growing company committed to
inspiring healthy, vibrant lives and is focused on driving organic,
clean-ingredient-based nutrition.
JOB REQUIREMENTS
Lead the development of our client's upper funnel TV media,
Advanced TV, and all digital media including asset and content
creation, continual content and platform optimization, and ongoing
identification of new opportunities to drive awareness and
reach.
Manage all planning & strategy of media buys for various types of
media/platforms and own day-to-day management and execution of
campaigns on multiple platforms
Partner with Shopper Marketing Team to build, analyze & optimize
Retail Media Plans at top accounts
Assist in marketing planning and process to drive business
decisions rooted in consumer insights/data and industry/media
trends.
Provide ongoing actionable paid media insights and optimizations
for campaign/media performance while defining, measuring, and
evaluating relevant paid media KPIs.
Work with our client's DTC team and digital media agency to
integrate and leverage data and performance across all channels,
proactively sharing learnings with relevant stakeholders to drive
strategic decision-making
Lead paid digital media content strategy for all owned channels,
working directly with our client's cross-functional teams to
develop strategic, integrated plans that deliver results.
JOB REQUIREMENTS
5-7 years of digital media experience in both digital and social
media in either client or agency role; preferably some experience
in a CPG company or consumer brand-driven company
Bachelor s degree in marketing, communications, or advertising
preferred
Familiarity with online content marketing and social media
development strategies
Experience using Google Analytics and Social Media platform
insights (Facebook, Instagram, Pinterest, TikTok, Twitter, and
other media platforms)
Experience working with Retailer Paid Media Platforms: Walmart
Connect, Target Roundel, Kroger Precision Marketing, etc.
Keywords: cmrg, Chico , Paid Media Strategist (Chico), Advertising , Chico, California
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