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Manager, Marketing

Company: Enloe Medical Center
Location: Chico
Posted on: June 7, 2019

Job Description:

POSITION SUMMARY: Marketing Manager has overall responsibility for the operational, quality, human resource, and financial management of the Marketing, Communications functions. They coordinates the services through leadership and collaboration with colleagues throughout the Medical Center. The Marketing Manager is responsible for developing the internal and external marketing and communication strategy for the Enloe Medical Center, prepare an annual Marketing Plan for review and obtain approval of plan by Director and Medical Center Senior Administration. Responsibilities include managing and responding to media inquiries, production of television advertisements, public service announcements and news segments, internal and external newsletters, news releases, audio/visual presentations, annual reports, flyers and brochures related to Enloe and its programs. The Manager also oversees social media and Internet messaging as it relates to Enloe Medical Center and its affiliated services and programs. Provides consultation and analysis for service administrators, directors, and managers looking to grow market share of key clinical service lines. Supports the medical center and subsidiaries as needed. The Marketing Manager supports the mission of Enloe Medical Center by building awareness and preference of Enloe Medical Center's mission, vision, values and services. The Manager consistently demonstrates the core values of Enloe Medical Center and serves as a role model to other employees. EDUCATION / TRAINING / EXPERIENCE: Minimum: Bachelor's degree in Marketing, Communications, Journalism, or English. Two years of management experience and/or increasingly responsible supervisory experience in marketing and/or communications. Desired: Master's Degree Five years of progressively responsible experience in health care or public relations including marketing, media relations, agency supervision, writing and graphics. Experience in health care service line planning and marketing. Prior budgeting and personnel management experience. SKILLS / KNOWLEDGE / ABILITIES: Must be skilled and knowledgeable in media relations and the production of broadcast quality video segments, newsletters, the technical aspects of printing and photography, and the correct writing style and format of press and promotional materials. The position requires skill in writing, facilitating, developing consensus among key groups and involves creative effort to produce materials that communicate effectively with a wide range of audiences. Must build and maintain good working relationships with media representatives to ensure press releases are given due attention. Must have proven written and oral communication skills. Must work well under pressure in a fast-paced environment. Capable of using Microsoft Word, Excel, Outlook (Microsoft Office Suite) computer skills for a variety of management functions. Strategic, organizational and multi-tasking skills are essential. Must have knowledge of and a demonstrated ability in financial management and reporting, quality improvement processes, and human resource management. Must have the ability to communicate effectively in writing and verbally. Must have the ability to motivate, delegate, analyze information and problem solve. Behavior should be reflective of Enloe Medical Center core values.

Keywords: Enloe Medical Center, Chico , Manager, Marketing, Advertising , Chico, California

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