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Marketing Liaison

Company: American Advanced Management
Location: Colusa
Posted on: May 3, 2021

Job Description:

Colusa Medical Center, provides both inpatient and outpatient services, including emergency services, to the surrounding community bringing exceptional healthcare and service to our community. SACRAMENTO COUNTYJOB DESCRIPTIONSUMMARYResponsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIESDirects all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.Employs marketing and promotional initiatives to achieve budgetary volume projections.Establishes and maintains positive working relationships with current and potential referral and payer sources.Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.Recruits, selects, orients, and directly manages members of the marketing team.Builds and monitors community, customer, payer and patient perceptions of Colusa Home Health and Hospice as a high quality provider of services.Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.Maintains comprehensive working knowledge of Colusa Home health and hospice markets including government agencies, major payer groups, key referral sources, and competitors market positioning.Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Colusa Home Health and HospiceMonitors and reports cost effectiveness of marketing efforts.POSITIONQUALIFICATIONSBachelors degree in Marketing, Business Administration, or related field, Masters degree preferred.At least three (3) years experience in health care marketing management preferably in hospice care operations.Demonstrated ability to supervise and direct professional and administrative personnel.Ability to market aggressively and deal tactfully with customers and the community.Knowledge of corporate business management.Demonstrates good communications skills, negotiation skills, and public relations skills.Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.SDL2017

Keywords: American Advanced Management, Chico , Marketing Liaison, Other , Colusa, California

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