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Marketing Communications Coordinator

Company: Chico Area Recreation and Park District
Location: Chico
Posted on: September 9, 2019

Job Description:

DESCRIPTIONUnder general direction of the Sr. Recreation Supervisor, responsible for developing and implementing marketing and tactical plans, as well as creating much of the content, to promote Chico Area Recreation and Park District (CARD) programs, services, and facilities. ESSENTIAL AND MARGINAL FUNCTIONS: May include, but are not limited to, the following:Creates and implements action plans, schedules, and methods for marketing and promotion of programs, services, and special events.Creative driver of comprehensive social media and web presence.Ensure the consistency of CARD’s brand and perceived community value (both internally and externally) through proactive, creative and strategic communication methods. Designs, coordinates, distributes, and promotes a wide variety of publications and marketing materials used to communicate the services and value CARD brings to the community. Serves as media spokesperson for television, radio, events, and social media using photos and videos. Visits program sites, events, and activities to take photos and/or videos.Sells sponsorship ads for marketing materials which may include the District activity guide, electronic/social media, and events. Includes managing current advertisers and acquiring new advertisers and sponsorships.Submits recommendations for marketing/advertising budget; administers and coordinates approved budget; prepares and monitors expenditures.Prepares, conducts, provides, and evaluates marketing analytical data, operational studies, and statistical reports on strategies and operations involving budget, organization, procedures, policies and administrative issues related to marketing. Designs and delivers a variety of public presentations and workshops; negotiates with and manages marketing/design consultants, organizes and coordinates volunteers, vendors, customers, and staff with special projects.Maintains and submits reports and records as requiredDrive a district vehicle or personal vehicle as needed to conduct District business. May attend meetings, training sessions and assigned programs. Performs other related duties as assigned. MINIMUM QUALIFICATIONSCreativity, creativity and creativity (with a strong eye for design and layout) And a few other things…Minimum 4 years of work experience in the fields of Marketing, Communication or JournalismMinimum 3 years of experience using Facebook, Instagram, Twitter, and Constant Contact.   MINIMUM QUALIFICATIONS (cont’d.)Design experience and proficiency with Adobe Creative Suite Programs (CS5), which includes InDesign, Illustrator, Photoshop, and Acrobat Premier; and maintaining website information.Minimum 3 years of experience working with Microsoft Word, Publisher, Power Point, and Outlook. Experience soliciting sponsorships and selling advertising space for print media, special events, and specific causes. Knowledge of the principals of marketing, customer service, design, and graphic design.Ability to edit photos and videos.Ability to effectively communicate and actively engage community, sponsors, and vendors.Ability to plan, create, facilitate, market and promote special events.Ability to compose press release material and distribute to local media.Ability to take program/event related photos and video for print and digital promotion.Ability to be organized, detail oriented, and plan 6 – 12 months in advance. Ability to understand and carry out oral and written instructions.Ability to read and write at a level necessary for acceptable job performance.Ability to be in compliance with and meet background check requirements.Possess a valid California Driver’s License and be insurable on the District’s vehicle liability policy PHYSICAL AND MENTAL REQUIREMENTSFrequent sitting, walking, or standing for long periods of time; occasional bending, twisting, kneeling or squatting.Frequent lifting, pushing, or pulling up to 10 pounds; occasionally up to 25 pounds.Frequent grasping, holding, and reaching, including reaching over head or shoulder. Constant use of overall vision.Frequent hearing and talking in person; occasionally by phone. Frequent participant, public, and co-worker contact; occasional working alone.Occasional exposure to loud noises and large groups of people. WORKING CONDITIONSWork is generally performed in a typical temperature-controlled office environment subject to typical office noise. Occasionally work may be performed outdoors. Duties may include some recreation-related field noise or street noise. Will be required to work some weekends and evenings.

Keywords: Chico Area Recreation and Park District, Chico , Marketing Communications Coordinator, Other , Chico, California

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